I’m Rachael,

For the past 20 years, I’ve been immersed in the world of business, building and selling multiple million-dollar companies and creating hundreds of top-selling products along the way. I know what it takes to spot opportunities, bring ideas to life, and scale them into something extraordinary.

I’ve worked with some of the biggest names in retail, including Woolworths, Coles, Big W, Target, Bunnings, and TVSN, as well as thousands of independent stores. 

After retiring at 45, I realised my true passion isn’t just building businesses for myself, it’s helping others unlock the same freedom and success. 

Now, my focus is on helping others do the same. I’ve taken the lessons, wins, and even the hard-earned mistakes from my journey, and turned them into strategies that anyone can use to build a business that’s profitable, sustainable, and life-changing.

Over the years, I’ve seen too many founders lose time, money, and confidence after trusting so-called “coaches” who lacked real sourcing experience, people who promised results but had never navigated factories, negotiations, or the Canton Fair themselves.

I’ve watched women invest thousands, only to walk away with generic advice, no real supplier access, and no practical support.

That’s exactly why Chicks in China exists.

This isn’t theory. It’s built on real-world experience, decades of factory visits, thousands of products launched, and relationships formed on the ground in China.

Everything we teach, guide, and support is based on what we’ve done ourselves, not what looks good online.

Our commitment is simple:

• No fluff

• No shortcuts

• No empty promises

Just honest guidance, proven experience, and real support — so women can build product businesses with confidence and clarity.

Book in a 60 minute call to ask me anything, from product sourcing, packaging, product safety and compliance or how to have your products ranged with national retailers.